Agenda

DAY 1 THURSDAY 22 JUNE

9:00
WELCOME & INTRODUCTION
Stephan van den Bremer

THE ADTECH/MARTECH INDUSTRY: BEING AT THE FOREFRONT OF INNOVATION
Will Margiloff, IgnitionOne
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THE CONNECTED CAR: OUR NEXT SMART THERMOSTAT
George de Boer, Tom Tom
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THE DIGITAL CUSTOMER EXPERIENCE
Quentin Liang, Nissan Europe
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flash CONVERSION FUNNEL RE-WIN TACTICS : NON-AUTOMOTIVE CASE flash

– COFFEE BREAK –

POWERING THE INTERNET OF YOU: TURNING IOT SENSOR DATA IN BEHAVIOURAL INSIGHTS
Frank Verbist, Sentiance & Philippe-Emmanuel Jean, Peugeot
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FROM PCS, TO PHONES, TO CARS: YOUR NEXT DEVICE FOR MEDIA CONSUMPTION
Ruben Gersons, Screen 6
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flash USE ONLINE FORM ANALYTICS TO BUILD MICRO AUDIENCES FOR MEDIA flashpadding-50x-high

– LUNCH –padding-50x-high

EMBRACE CONTEXT TO BECOME CUSTOMER-OBSESSED
Rusty Warner, Forrester
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PANEL: THE FUTURE OF PERSONALISATION
Moderated by Will Margiloff, IgnitionOne
Panellists: Claudio Annicchiarico (Jaguar Land Rover), Quentin Liang (Nissan Europe), Rusty Warner (Forrester), Christopher Hansen (IgnitionOne),
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flash USING CAR CONFIGURATOR ACTIVITIES AS INPUT FOR DATA SCIENCE ALGORITHMS: CASE STUDY flash

– TEA BREAK –

NEW CAR BUYERS: THE CUSTOMER JOURNEY
Marc Hundacker – Autoscout
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REAL TIME PERSONALIZED INTERACTION MANAGEMENT CROSS CHANNEL
Christopher Hansen, IgnitionOne
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CLOSE OF DAY 1 FOLLOWED BY DINNER


DAY 2 FRIDAY 23 JUNE

9:00
WELCOME & DAY 1 RE-CAP
Stephan van den Bremer

REAL TIME PERSONALIZED INTERACTION MANAGEMENT CROSS CHANNEL
Christopher Hansen, IgnitionOne
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AUTOMOTIVE INDUSTRY REPORTS OVERVIEW
Stephan van den Bremer, IgnitionOne
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flash SELLING ONLINE IN AUTOMOTIVE: BEST PRACTICE & CASE flash

– BREAK – 

GDPR: THE IMPACT OF THE GENERAL DATA PROTECTION REGULATION ON YOUR MARKETING ACTIVITIES
Joost Roelens, IgnitionOne
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WHY VR MATTERS TODAY, AND WHY IT MATTERS TOMORROW
Will McMaster, Visualise
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flash EMAIL RETARGETING : AUTO MOTIVE EXAMPLE flash

LUNCH & DEPARTURES

*Please note that session placements and timings could slightly change on the final agenda