2014

DRIVING CONSUMER BEHAVIOR IN
AN OMNI-CHANNEL WORLD

The IgnitionOne European Automotive Summit opened its doors to the cream of marketers from the automotive Industry and beyond for the first time in 2014. During the intimate event at Brussels’ impressive Autoworld venue, fourteen industry experts discussed, debated and shared insight on the hot topic of the modern consumer and their behaviour across multiple digital devices. Our 3 key sponsors and attendees benefited from the perfect balance of insight mixed with networking opportunities. Following a packed content programme, the sessions closed with a guided tour of the museum. The event was topped off with fine food and drinks from some of best chefs in Brussels, whilst experiencing the city in a private Electrolux Retro-fitted Tram.


“FABULOUSLY CREATED EVENT WITH GREAT INSIGHTS ON HOW PERSONALISATION WILL CHANGE THE DIGITAL APPROACH NOW AND IN THE FUTURE.”

Mercedes Benz

“THE SUMMIT PROVIDED US WITH AN UNPRECEDENTED OPPORTUNITY TO HAVE ONE-TO-ONE CONVERSATIONS WITH CRM AND MARKETING STAKEHOLDERS FROM VARIOUS OEM’S IN EUROPE.”

Niko Nelissen
CEO, TapCrowd

“THE SUMMIT HAD ALL INGREDIENTS FOR AN EXCELLENT SEMINAR: RELEVANT CONTENT, KEY DECISION MAKERS, EXCELLENT SPEAKERS AND NETWORKING OPPORTUNITIES. VERY WELL ORGANIZED IN A UNIQUE LOCATION.”

Peter Trap
International Business Development, Bisnode