Rusty Warner

Principal Analyst Serving B2c Marketing Professionals – Forrester

Rusty serves B2C Marketing Professionals. His research focuses on marketing technologies, including customer analytics, cross-channel campaign management, enterprise marketing platforms, real-time interaction management, and digital customer experience delivery. Rusty helps organisations ensure that marketing technology investments are aligned with strategies to meet shifting customer expectations and support the BT agenda — technologies, systems, and processes to win, serve, and retain customers.

Philippe-Emmanuel Jean

Brand plan, products and concept cars strategy manager – PEUGEOT

Philippe-Emmanuel has a 20 years’ career in automotive marketing. After his first experiences in CRM and advertising, he’s been in charge to coordinate the Peugeot 308 international launch.
He’s now joined the Peugeot Strategy department and is more specifically responsible of concept cars strategy and to organize Peugeot brand plan.

George De Boer

Leader of Connected Cars Initiative – Tom Tom

George, a graduate in Electrical, Electronics and Communications Engineering, started his career at CGI managing complex IT infrastructure projects.He joined TomTom in 2006, undertaking a variety of roles and projects, applying his knowledge in helping develop and market accurate real time and historical traffic solutions and live maps.Having been named International Alliance Manager in 2013, George set up TomTom Telematics’ partner eco-system – currently the largest in the industry – supporting integration with the TomTom Telematics open platform and encouraging joint commercial activities. Since 2016 George is responsible for managing and marketing the innovation around the TomTom Telematics Services Platform and the new Connected Car developments as Leader of Connected Car Initiatives.

Will McMaster

Head of VR – Visualise

Will McMaster is a Cannes award-winning documentary filmmaker and Head of Production at Visualise. Since joining in summer 2014 Will has directed over 15 360-degree video experiences around the world and has shot over 50 hours of content in 2015 alone. His experience also extends beyond 360 video to interactive CG experiences that range from architecture visualisations to full-body motion tracked games. Will is regularly invited to speak at international events and contributes to articles in national newspapers, as well as advertising, marketing and trade journals.




Marc Hundacker is a renowned advertising expert with a great passion for cars. Marc began his career in media at Bauer Media Group in the magazine business before further building on his expertise in the TV and cross-media marketing divisions of the RTL Group. He joint the Scout group in early 2015. He was initially responsible for the European advertising business of AutoScout24 before taking over for the entire Scout24 Group in the newly formed online marketing division, Scout24Media.

Frank Verbist

CTO – Sentiance

Frank has more than 20 years of experience in building and growing software development teams, having worked at highly structured companies as well as startups. Frank gained a lot of experience in delivering products in innovative environments. Today he is the CTO of Sentiance, a data science company turning IOT sensor data into rich insights about people’s behavior and real-time context.

Ruben Gersons

CTO & Co-founder – Screen 6

Ruben is CTO and co-founder of Screen6, the leading platform for cross-device identity management.

Quentin Liang

Digital transformation Expert – Nissan Europe

Graduated from ESCP Europe, Quentin Liang starts his career at 1000mercis Group, a CRM programmatic&data mining company. He is essentially in charge of CRM marketing activities. Late 2013, He joined Cartier as digital services project manager, focusing on omni-channel customer experience. The next year, he takes on the position of digital customer experience project manager in Nissan Europe to support digital transformation in Nissan C2C touch points across all of Europe.

Will Margiloff

CEO – IgnitionOne

Will Margiloff serves as CEO of IgnitionOne and charged with the overall vision and strategic direction of IgnitionOne’s services and Digital Marketing Suite. With digital marketing experience stretching back to 1995, Margiloff brings unparalleled innovation and expertise to the company and to the industry. As one of the early pioneers in the Internet marketing field, he has helped revolutionize the online landscape, leading the use of new online advertising formats and technologies.

Christopher Hansen

CPO/CMO – IgnitionOne

As Chief Product Officer, Christopher is responsible for the overall vision and strategic direction of product development of the offerings within the Digital Marketing Suite. Previously, Christopher was President of the company’s display business, Netmining and held a variety of roles across Innovation Interactive. In particular, he led the Performance Marketing Group that spearheaded innovations in performance-based display for clients like J. Crew, La Quinta, and Saks Fifth Avenue. Previously, Christopher formed the Advertising Operations group at Net2Phone, one of the first providers of VoIP technology. Prior to Net2Phone, he worked at 24/7 Media as Director of Traffic for 24/7’s Direct Marketing Team and also managed the 24/7 Advertising Network, helping grow the network’s revenue yield and advertising inventory.

Filip Lauweres

Global Business Owner Web Personalisation – IgnitionOne

Filip Lauweres is one of the original founders of Netmining in Belgium in 1999, later to fuse with Search Ignite and become IgnitionOne. After more than 15 years of experience in various sectors, specifically in the automotive business, he brings a great deal of knowledge on Lead Generation and Marketing Automation to IgnitionOne. He now plays a key role as Global Business owner Web Personalisation, where he ensures the quality and continued innovation for projects on products such as website lead generation, content personalisation, voucher campaigns etc.

Stephan van Den Bremer

Global Head of Automotive – IgnitionOne

As Global Head of Automotive for IgnitionOne, Stephan is responsible for driving business growth in the automotive vertical, focussing on expansion and performance excellence. Prior to this current position, Stephan fulfilled the role of European Managing Director for three years, responsible for building seven IgnitionOne offices in Europe. Before joining IgnitionOne in 2007, Stephan spent 9 years at Volkswagen Netherlands in Sales and Marketing.